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Category: BizBuzzThe news items published under this category are as follows.
| BizBuzz: Don't Forget The Follow-Up !! |
| Tuesday, November 29, 2005 Posted by RickGelinas |
 The difference between a single sale and repeat business is "ongoing contact". This involves a planned program of "follow-up notices" which include:
#1) Thank You Notes
#2) Brief Letters
#3) Newsletters
#4) Post Cards
These items can be sent by mail or even via e-mail. The follow-up should offer the customer more information and keep your company name fresh in her mind.
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| BizBuzz: How To Get All The Commercial Work You Can Handle!! |
| Tuesday, November 29, 2005 Posted by RickGelinas |
 Commercial work is not hard at all to get if you follow a few simple steps. In this installment of BizzBuzz, I will show you how I acquire new commercial accounts. If you will spend some time following the steps I have outlined here, you will be very surprised at what you can accomplish.
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| BizBuzz: Achieving Success With Your Greatest Asset! |
| Tuesday, November 29, 2005 Posted by RickGelinas |
In this article I would like to discuss a component that you have in your business that can bring you unimaginable wealth.
Is it a newfangled machine? No. Is it a breakthrough chemical? No. Is it an amazing marketing package? No again. The secret to your success is sitting 24" away from this computer monitor.
... It is you.
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| BizBuzz: Aim For Lifetime Value |
| Tuesday, November 29, 2005 Posted by RickGelinas |
What is lifetime value?
It is a summary of the incremental future profit expected from each name on your database. The British Institute of Direct Marketing said this, "It is the net present value of all future contributions to profit and overhead expected from a customer."
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| BizBuzz: Testing Your Way To Success! |
| Tuesday, November 29, 2005 Posted by RickGelinas |
 Learning to do testing:
Our trip to the mill in Dalton Georgia last month taught me a thing or two about "testing". Man was it ever a revelation for me! I learned that, with a relatively simple test process, real results can be easily measured and compared.
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| BizBuzz: Good Systems And Hiring Employees |
| Tuesday, November 29, 2005 Posted by RickGelinas |
Several years ago in my business, I crossed a difficult threshold. It was a "tough nut to crack", a real "Catch-22" situation. I am talking about hiring help. When I finally decided to hire help, I did experience a few more problems than when I provided fantastic service to my clients, all by myself. However, I just wanted more from my business. I "traded hats", so to speak. I went from being a technician to being a business owner-operator. My distinction between the two is not meant disrespectfully. This is just my perception of how it really was in my business.
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| BizBuzz: Careful Planning Produces Marketing Materials That Work! |
| Tuesday, November 29, 2005 Posted by RickGelinas |
Flyers, brochures, cover letters, and postcards can be incredibly helpful tools for any carpet cleaning business. This month I will talk about the need to plan and do your homework when it comes to creating successful written marketing pieces.
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| BizBuzz: Put Yourself In The Customers Shoes |
| Tuesday, November 29, 2005 Posted by RickGelinas |
Determining how unsatisfactory service affects the prospect.Has Your Prospective Customer Been The Victim Of Poor Carpet Cleaning?
It is likely that your prospective customer has been the victim of a bad service experience from a carpet cleaner in the past. Undoubtedly, they or someone they know has been subjected to poor carpet cleaning at some point in time. In this article, we will discuss turning that negative experience into an advantage for you.
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| BizBuzz: Acquiring Large Commercial Accounts With VLM |
| Tuesday, November 29, 2005 Posted by RickGelinas |
Would you like to add a steady flow of cash and repeat business to your company? Commercial carpet cleaning can do just that. We service several thousand square feet of commercial carpet every week. We love commercial cleaning! Commercial cleaning provides a constant source of income coming from the same group of clients. I'd like to share with you some of the secrets we have learned on how to build a successful commercial business.
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